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Jeep is on a red, white and blue sequence.
The automaker has been named America’s Most Patriotic Brand for the 20th consecutive year.
The company with its roots in World War II topped the latest edition of the survey conducted by brand loyalty consultancy Brand Keys, which asks respondents to rank the brands that best embody the value of “patriotism”.
Jeep finished second with Disney, Amazon and Walmart tied for third, Coca-Cola for fourth and American Express and Ford tied for fifth.
Jeep Wrangler and Gladiator Freedom editions pay homage to the US military.
(Jeep)
“Brands are now battling in a market hampered by the pandemic, political tribalism and heightened social activism, all of which have come together to change lives and notions of patriotism,” said Brand Keys President Robert Passikoff. .
The Michigan-built Ford F-150 Lightning features the American flag logo.
(Christopher Dilts/Bloomberg via Getty Images)
Ford was the only other automaker in the top 50, while motorcycle maker Harley-Davidson ranked 20th.
The Pan America 1250 Special GI was designed as a tribute to the United States Armed Forces.
(Harley-Davidson)
Tesla slipped from the 30th list last year.
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Although now part of an American-Italian-French conglomerate, Jeep continues to lean heavily on its historical ties to the US military with special models including the new Freedom Wrangler and Gladiator editions.
The Gladiator Freedom Edition is available for 2023.
(Jeep)
Both wear American flags on their fenders, and Jeep donates $250 to military charities for every product sold.
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