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Jake and Logan Paul are family, but that hasn’t stopped them from becoming rivals in the energy drink business.
Jake is a partner of CELSIUS Energy Drinks, while WWE Superstar Logan has been promoting PRIME since last year. However, there is quite a twist here.
Logan’s business partner, fellow YouTuber KSI, and Jake had a long feud.
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Logan Paul and Jake Paul attend Jake Paul’s After-Party hosted by Celebrity Sports Entertainment at Villa Casa Casuarina at the Former Versace Mansion on April 18, 2021 in Miami Beach, Florida. (Johnny Louis/Getty Images)
The brothers made headlines last month when Jake called on his older brother to ‘play both sides’ – Jake said Logan would either play the ‘brother’ card or the ‘be my own entity’ card when each would benefit him.
The two had a rather tense discussion on Logan’s “Impaulsive” podcast shortly after Jake beat Nate Diaz in a boxing match in Dallas, which led to a fanfare conspiracy theory that the two were simply marketing a Paul versus Paul boxing match.
Paul said he’s “at the drawing board” for his next opponent, but his brother is definitely not on the list.
“Everybody thinks that. Everybody thought we were just marketing a fight. We’re not going to fight,” young Paul told Fox News Digital in a recent interview.
“Sometimes the brothers get into petty squabbles, and that’s just the name of the game. I think the family is going through hardships – there’s only 100 million people watching.”
Jake said he and Logan are on good terms and are now handling everything “in private”.
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Jake Paul, right, talks to his brother Logan Paul after his official weigh-in at Desert Diamond Arena on October 28, 2022 in Glendale, Arizona. (Chris Coduto/Getty Images)
“People go through things, and that’s how it is,” Jake said.
When Jake fought Diaz, Logan claimed he was threatened with expulsion from American Airlines Center if he had a first-choice bottle – CELSIUS was the main sponsor of the fight.
Logan said the threat was “ridiculous”, but Jake said he should just “get over it”.
Prior to this conversation, however, Jake said he admired Logan’s business ventures.
“We both want to do our best, and I think that’s the most important thing at the end of the day,” Jake told Fox News Digital last month. “There is obviously the comparison because we are brothers, but I am super happy for him and his success.
Logan Paul poses with Jake Paul after defeating Ben Askren in their cruiserweight bout at Triller Fight Club: Jake Paul vs. Ben Askren at Mercedes-Benz Stadium on April 17, 2021 in Atlanta. (Jeff Kravitz/Getty Images for Triller)
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“What he has done is unprecedented in terms of business acumen and all. He is simply brilliant and he inspires me. So that’s really what’s most important. »
Logan will face Dillon Dannis on October 14, which Jake says could end in a first-round knockout victory for his brother.
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