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(BOSTON) April 1, 2020 – Right now, Reebok has confirmed the official 20th Anniversary bring back again of Allen Iverson’s Remedy IV OG debuted by the model and 6-foot guard in the course of his historic 2000-2001 MVP campaign. Featuring a unique zip-up shroud and racing-inspired upper, the polarizing design is of the most coveted from Iverson’s signature Reebok “Answer” series. The Response IV OG (FY9690, $130) returns April 15 by using Reebok.com, Finish Line, Dick’s Sporting Products, Foot Locker,  Champs Sports and JD Sports alongside a restricted operate of 199 serial-numbered commemorative “Answer-Versary” investing cards (offered to select buyers only, facts down below).

“Answer IV is the crown jewel of Iverson’s journey and the cultural shift he helped to guide,” remembers veteran Reebok Footwear Designer Xavier Jones. “By his ’00-’01 year, ‘Chuck’ was already so beloved for his fashion and how he approached the recreation, but that 12 months truly cemented A.I. as a cultural icon. On his toes, Respond to IV turned a image for the new era of modern day athlete and a celebration of self-expression. It is with out a question a person of the most iconic sneakers to at any time grace the hardwood.”

In Slide 2000, ahead of Iverson’s fifth season and in the heart of his meteoric professional basketball increase, Reebok brought to the table a brand name new sneaker that would seamlessly “Answer” the calls for of A.I.’s on-court docket energy and defiant off-court fashion. Whilst this fourth instalment of Iverson’s signature Reebok “Answer” sequence carried ahead a number of critical structure aspects like DMX cushioning, the Answer IV was a legitimate divergence from the pack. With its wave-like higher, “I3” racing-inspired sidewalls, unique significant-distinction colour blocking and zipper shroud, like quite a few of Reebok’s bold basketball sneakers of the period, the Respond to IV could not be skipped – neither could A.I.

What lots of do not know is that when Reebok to start with produced the shoe in 2000, Iverson – its most vital stress tester – uncovered that the zipper would undo by itself in the course of action, opening the shroud and exposing the foot. When the difficulty complimented A.I.’s laid back appear, the “malfunction” in the long run compromised the sneaker’s in-recreation operate. Thus, Reebok would quickly incorporate the Velcro strap observed on later on versions, for additional safety.

Leap forward to the 20th Anniversary reissue right now in which OG admirers will enjoy initial structure factors like the fading gradient “I3” logo cascading down the tongue veiled by the zipper shroud, 3M reflective aspects returning to the “I3” quarter panels and best of tongue, the unique eye-catching higher and a dynamic outsole showcasing DMX foam, a TPU bridge plate and tactical tread styles. The outsole is complemented by OG graphic executions like the Iverson head sunken underfoot, engraved “Only The Strong Survive” tagline and “I3” and Vector logos at the bridge and forefoot.

When Answer IV carries on to enjoy a critical function in carrying ahead Reebok’s hoops heritage and the legacy of Allen Iverson, the towards-the-grain style and design is equally ideal for growing ballers these days seeking to pave their own route.

In honor of the 20th Anniversary launch, Reebok has partnered with rising sports activities illustrator Peter Richter (aka Floppy Motion) to style and difficulty a restricted operate of 199 serial-numbered commemorative “Answer-Versary” buying and selling playing cards spending homage to the legendary sneaker and Iverson’s 2000-2001 MVP season. Of the 199 commemorative playing cards to be released:

  • 100 will be distributed by using Finish Line, JD Sports, Foot Locker, Champs Sporting activities and Shoe Palace as a reward with order or ‘surprise and delight’ for pick consumers.
  • 25 will be distributed pre-launch as ‘surprise and delight’ from Reebok.com for premiere UNLOCKED customers.
  • 25 will be distributed at random as ‘surprise and delight’ from Reebok.com for UNLOCKED associates who acquire the shoe.
  • 3-4 will be autographed by Allen Iverson and established apart for the Reebok archive, auction and client giveaway (to be identified).
  • Remaining will be distributed as gifts for associates and buddies of the brand name.

Reebok’s Answer IV OG (FY9690, $130) returns April 15 by using Reebok.com, Finish Line, Dick’s Sporting Items, Foot Locker,  Champs Sports and JD Athletics, amongst other choose retailers.

A lot more About Reebok’s DMX Cushioning Technological know-how: A product of Reebok’s Superior Ideas division formed in the mid 1980s, DMX  (short for Dynamax) showcased a series of interlinked air chambers beneath the foot that, many thanks to the movement of the wearer’s stride, would fill and vacant with air appropriately. If the wearer’s foot motion indicated that air was required in a unique part of the shoe, stress would bring about air to fill the corresponding chamber. This movement of air helped produce new concentrations of comfort and ease, cushioning and steadiness. The technological know-how was suited for working, schooling, walking and basketball, but it truly shone in the DMX Operate 10 model in 1997. That similar 12 months, the original Answer  basketball sneaker was released in time for Christmas, marking the starting of an legendary line of sneakers that thrived until 2014. As Reebok’s to start with basketball shoe to include DMX technology, commercials for the Answer emphasized how the new know-how helped Iverson pull off his basic moves like the crossover. The outcomes of the DMX technology had been so normal that Iverson claimed, “It’s like I don’t even assume about it.”





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