If you’ve ever wondered if you could survive Red Light, Green Light’s deadly game with the robot girl in “Squid Game”, then you might be lucky enough to find out. Netflix has teamed up with interactive games and technology company Immersive Gamebox, formerly Electric Gamebox, to bring “Squid Game” fans a real-life experience.
Immersive Gamebox built the “Squid Game”-based game in-house with its gaming content studio. The title joins a library of licensed IP games, including a life-size “Angry Birds” game through the recent partnership with Rovio Entertainment.
Since this is a licensing deal, the “Squid Game” experience will generate revenue for Netflix as the company gets a slice of the admission pie. And as we all know, Netflix needs revenue and subscriber growth.
Immersive Gamebox told TechCrunch that it does not disclose financials for the partnership.
Scheduled to launch on September 21, Immersive Gamebox transforms Netflix’s most-watched series “Squid Game” into a life-size interactive format. The immersive hour-long digital game will see you compete against friends to survive the show’s six challenges: Red Light, Green Light, Dalgona, Tug of War, Marbles, Glass Bridge and Squid Game. Similar to the actual show, the only way to advance to the next round is to succeed. Every time a player doesn’t ‘survive’ you lose ‘lives’ and every time you win you earn money into what the company calls your ‘piggy bank’. (Note: Immersive Gamebox will not distribute real money. After all, the experience is just for fun).
Plus, with 3D motion tracking visors and touchscreens, gamers can enjoy the experience without having to wear bulky headsets.
The multiplayer game can be played by a minimum of two adults and a maximum of six. The company recommends players 16 or older to participate. The “Squid Game” experience is available at all Immersive Gamebox locations in the United States and Europe, including Utah, Illinois, Texas, California, Colorado, and Virginia, as well as London and at three other sites in the UK. To reserve a game, players must pay for tickets ranging from $24.99 to $39.99 (£20.62 to £32.98).
It will also be available at its new location in New York, which just opened today. The new location is on New York’s Lower East Side at 81 Essex St.
“People are constantly looking for new and different ways to stay invested in their favorite content. Reimagining Netflix’s most popular show in an entirely new format gives customers more ways to stay connected to Squid Game,” said Will Dean , CEO of Immersive Gamebox, in a statement.
It’s safe to say that the Korean drama made a big impression on viewers as the hit series logged 1.65 billion hours of viewing in the first four weeks of its release. Not to mention the hundreds of people dressed up as characters for Halloween last year and the TikTok trend called the “Squid Game” challenge that flooded the app in September 2021.
Additionally, with a budget of $21.4 million, the show generated $891.1 million in impact value, according to documents obtained by Bloomberg.
Netflix announced in June that a second season was to be released on the platform.
While this multiplayer game will be a far cry from the madness that was MrBeast’s recreation on YouTube, which gave 456 contestants the chance to win $456,000, it also won’t be like the upcoming Netflix game show “Squid Game: The Challenge,” with a cash prize of $4.56 million, Immersive Gamebox delivers an experience for customers that Netflix likely hopes will remind them that it’s still the top streaming service with just over 220 million subscribers.
Netflix has already built experiences around its properties, like the immersive “Stranger Things” experience in New York, London, and San Francisco, as well as a “Bridgerton” experience in Los Angeles, Atlanta, and Chicago.