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Instagram will soon allow some creators to create and sell NFTs directly in its app • TechCrunch


Meta announced today that it is introducing a number of new creator updates to Instagram and Facebook. Most notably, the company revealed that creators on Instagram will soon be able to create their own NFTs and sell them directly to fans, both on and off Instagram. With this update, creators will have access to a toolkit that will help them create, showcase, and sell NFTs. Polygon is the first partner Meta chose for this feature.

Instagram users will be able to purchase NFTs directly in the app. Meta says the process will happen through traditional in-app purchases on iOS and Android. And right now, Instagram isn’t taking a share of revenue from creators. Meta is testing this new feature with a small group of creators in the United States and plans to roll it out to other countries in the future.

Instagram is also adding support for the Solana blockchain and Phantom wallet, which join the blockchains and wallets it already supports, including Rainbow, MetaMask, Trust Wallet, Coinbase Wallet, Dapper Wallet, Ethereum, Polygon, and Flow. . Additionally, information for certain collections whose metadata has been enriched by OpenSea, such as collection name and descriptions, will now be available on Instagram.

In addition to NFT updates, Instagram is also expanding subscription access to all eligible creators in the United States. The social network began testing subscriptions in January with a small group of creators. The feature allows creators to offer their followers paid access to exclusive Instagram Live videos and stories. Subscribers also get a special badge that helps them stand out in the comments section and creator inboxes.

Meta also announced that Facebook is increasing access to Stars, which allows creators to earn money directly from subscribers on Reels, live and on video on demand. Facebook will also start testing automatic creator onboarding, which means the ability to send stars will automatically appear on their content. Facebook also gives stars to non-video content, such as photos and text messages.

For creators already using Stars, Facebook is bringing Stars Party to Reels. A Stars Party is a Stars community challenge that ends in a celebration if the creator achieves their goal, Meta explains.

The social network also gives creators on Facebook more tools to interact with people who submit stars. For example, creators will be able to add a filter in the Comments Manager that displays all of a creator’s Stars comments in one place, giving creators the ability to reply to multiple comments at once.

Meta also announced that it was introducing giveaways on Instagram, starting with Reels, to give creators a new way to earn money from their fans. The new feature allows fans to send gifts on reels by buying stars on Instagram. Meta is first testing this feature with a small group of creators in the US and plans to roll it out to more creators soon.

Additionally, Meta is extending its professional mode profile setting on Facebook to all creators. Professional Mode is designed for use by creators looking to monetize their followers on the social network. Facebook began testing Professional Mode with selected creators in December 2021 and is now offering it to everyone on its platform.

The new changes come at a time when Meta is investing in its creator user base, as it sees the potential for a new revenue stream from things like creator subscriptions.

With these new updates, Instagram is trying to protect its platform against the threat of competition, especially from TikTok, which is attracting a growing number of creators. And as Meta continues to build the metaverse, it will need creator support, so it’s no surprise that it’s looking to expand its offerings for creators.


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