Instagram manager Adam Mosseri said the social network would roll back some recent changes to the app that drew heavy criticism from users. Mosseri revealed the news in an interview with reporter Casey Newton. Instagram will phase out a test that transformed users’ home feeds into a full-screen TikTok-like experience that prioritized video in the coming weeks. The company will also temporarily reduce the number of recommended messages users see, as it plans to improve and rework its algorithms.
Mosseri says user concerns about the changes have been reflected in Instagram’s own internal data, so the company plans to take a step back and figure out how to move forward. The changes come as users expressed frustration with the app’s gradual transition away from being a place where users could primarily view photos of friends and family in an app filled with posts and videos. recommended in order to compete with TikTok. Even Instagram’s most-followed women, Kylie Jenner and her sister Kim Kardashian, expressed their frustration with Instagram’s recent changes and shared petitions saying, “Stop trying to be tiktok, I just want to see some nice pictures of my friends.
The news comes a day after Meta CEO Mark Zuckerberg said that around 15% of Facebook feed content is served by Meta’s AI and that number is even a bit higher on Instagram. Zuckerberg went on to note that the company expects those numbers to double by the end of next year. Mosseri told Newton that Instagram would temporarily reduce the number of recommended posts users see but did not specify by how much, in order to improve rankings and show recommendations to users. Once Instagram improves its recommendation algorithm, it will start growing again, Mosseri says.
Earlier this week, Mosseri admitted that the full-screen home test wasn’t ideal for users and also addressed user concerns about seeing fewer and fewer photos on an app that was once a home for photographers. He went on to note that while Instagram “will continue to support photos,” he believes more of Instagram will focus on video over time.
Mosseri said the changes announced today are not permanent, indicating that Instagram is still going to be heavily focused on video and featured posts; he’ll just find a way to do it in a better way. This isn’t really surprising, especially since Reels is a big potential moneymaker for Meta at a time when its earnings are starting to drop. Zuckerberg noted yesterday that Meta has made over $1 billion in annual run rates on Reels ads. Also, the time spent by users watching Reels has increased by 30% since the last quarter, but it is possible that the cause of this increase is that we receive so many Reels by the algorithm.