Is tacos a youthful eating practice that passes with age?
Well, I’m not sure. In the Tacos downstairs from where I live, I see families, a single parent who wants to please their child, construction workers, police officers who stop during their rounds… Professional circles that are rather low-paid which go ‘feed at Tacos on working time. Fast food arrived in France in the 1980s, sometimes replacing professional canteens. To return less late – in the Paris region, where commuting times between home and work are very long, for example – some have found it beneficial to skip their lunch hour by eating something very fast rather than going to lunch. canteen. Let us not forget the close link between eating habits and work organization.
We tend to talk about tacos as a product that appeals to “young people”, but young people do not all consume the same things …
Young people can eat in inexpensive fast food restaurants but have very refined tastes elsewhere. We must not reduce the people who go to Tacos to people who would only eat tacos. Indeed, it is a friendly place for young people, affordable even when you are 14 or 15 years old, where you eat things that make you happy. But we eat there once in a while, and above all we eat lots of other things. In France, nobody goes to a fast food restaurant ten times a week. And then, apart from the question of age, there is that of social conditions. Tacos are a cheap product that college kids can access because negotiating with parents is easier when it comes to asking for 6 or 7 euros, once during the holidays, or once every two months as a replacement for the cafeteria.
Ultra-calorie sandwich, tacos are a bit of a parent’s obsession. Is this also what appeals to young people?
When we eat in the canteen, like when we eat at Tacos, it’s not to do what we would do at home, otherwise it would have no interest. We are looking for a different experience of food. Which can be the competition between friends, which can be to be satisfied when you do a physical job, or to have fun when you do a difficult job.
In their communication, the chains of Tacos assume the very fatty side of the product. Is it something new?
For consumers, eating a super fatty tacos every once in a while makes it perfectly acceptable. I am not sure that this involves a transformation of the modes of food. We are more on a diversification of food practices.
So it doesn’t make sense to talk about new eating habits?
No: they are not new. On the other hand, there is a diversification of the players. These are not the same people who open a Tacos or a McDonald’s. Is the diversification linked to the customers or to the producers who need to stand out from the competition because, in the street, there is already a Chinese take-out restaurant, a kebab, a burger restaurant? But tacos is not much different from kebab, for example. It’s a fatty sandwich, that you take away, that you eat standing up … A new product does not necessarily include a new practice.
letelegramme Fr Trans