SAVVY shoppers rushed to stuff their stocking stuffers with brand name goodies at bargain prices.
WD Bargains sells premium products – by brands like Armani, Hugo Boss, Jo Malone and Ted Baker for a fraction of their RRP.
And the outlet in Barnsley, South Yorkshire, was inundated with customers traveling miles around to pick up last-minute pressies.
When The Sun visited the industrial unit on the outskirts of town, our reporter found NHS nurses and social workers packing £70 worth of Ralph Lauren scented candles for a ten.
Other shoppers lined up to pick up chic Ted Baker diffusers for a ten – £24 less than the RRP – and luxury White Company gift sets for £20.
Owner Karl Darley, 58, said: “People come from far and wide because we’re so cheap.
“We have customers who come from as far away as Manchester – knowing that even with petrol it’s cheaper than going to the supermarket.
“We sell premium pet food that is £65 online for £20, for example.
“If we spot something that we can sell for less than the supermarkets, we’ll buy it.
“People have been flocking over the past six weeks to stock up for Christmas.
“We appreciate that so many people are finding it difficult at the moment, and it means a lot to us that we can save them some money.”
NHS worker Annette Talbot, 50, and her daughter Phoebe, 12, stocked up on cheap Molton Brown and Yankee Candle sweets and scored 36 cans of Coca-Cola for £10.
Iceland sells 24 cans for £13 in comparison.
Annette also bought a 7.5kg bag of James Wellbeloved dog food for a third of the standard price of £35.99 at which it is sold at Pets at Home.
She said: “A friend told us about this place and we haven’t looked back.
“It’s nice to have things at a more reasonable price.
“Sometimes people think ‘oh it’s cheaper so there must be something wrong’ but we’ve been here several times and never had a problem.
“The cost of everything has gone up dramatically and it’s good to save a few pennies this Christmas.
“I spent around £80 in all – but that’s food and drink, gifts and pet food.
“If I had gone to a shopping center I would have spent £80 on gifts alone.”
WD Bargains, also known locally as Bee’s Bargains, was selling Laura Ashley pillows at £30 for five and three packs of Guylian Belgian chocolates for £10.
A single pack normally sells for £6.50.
Mum Lindsay French, 37, and her daughters Demi, six, and Ella, 10, also had some good deals.
Lindsay, from Barnsley, bought 24 packets of Pipers crisps for £7, a bottle of branded vodka for £13 and two boxes of biscuits for £2.50.
She said: “We love this place. It’s cheap and it has everything you could want in one place.
“It means we can have a fun Christmas and not break the bank.
“Everything is so expensive right now, so it’s nice to find a place where the prices aren’t going up.”
Grabbing Christmas cookies, interior designer Antonio Taylor-Shaw, 60, added: ‘They’re perfect for aunts and uncles because they look the part, but they don’t cost dear.
“And there’s nothing wrong with that – why pay more than necessary?
“It’s more important than ever to try to find value for money and this place is perfect for that.”
Everything we bought at WD Bargains and how it compares to other stores
Armani socks – three-pack £27 / £10
James Wellbeloved Senior Dog Food 7.5kg (from pets at home) £32 / £10
Yankee candle gift £18.99 / £10
whiskey cream £13 (from Sainsbury’s) / £9
Gordon’s Gin £22.50 (from Sainsbury’s) / £17
Guylian Belgian Chocolates £5.50 (from Sainsbury’s) / £3.33
White Company Seychelles Gift Set £55 / £20
Broadcaster Ted Baker £19.98 / £10
Ralph Lauren scented candle £70 / £10
Hugo Boss socks gift box x4 £28 / £15
Wild Grandma’s Christmas Pudding Cookies £6.95 / £2
Pack of 24 Pipers Crisps (Amazon) £17.99 / £7
Total saved: £193.58