If you’re not active on TikTok, it’s easy to assume that Gen Z’s beloved app is nothing but lip-syncing challenges, pranks, and viral recipes. (Think about that ubiquitous feta pasta recipe from last year, which has been delicious.)
But there is one fascinating little corner of the social media platform that even those most opposed to TikTok would likely find fascinating: the TikTok job.
On TikTok work, people in a variety of different fields share “a day in the life”, take a behind-the-scenes look at what they’re doing from 9 to 5.
There’s Mr. Barricade, an urban planner with 500,000 followers who uses his platform to explore everything from the racist history of redlining to how dams are built. (Someone on TikTok once said that the Hoover Dam was “clear proof that we live in a simulation.” Mr. Barricade couldn’t sit on that.) He also shows off his awesome work creating bike lanes. protected and street designs around the Bay Area.
There are animal control officers who bring horses home while baby boars accompany:
There are crane operators like @ mooselee5 showing how tiny he is in his crane cab when he’s up there:
There’s even a ‘Luxury Picnic Designer’ who takes viewers for elaborate, themed picnic setups she hired to perform in the Bay Area:
For the casual viewer, the clips are a fun look at how people get paid and the tasks that make the world work.
But it’s also a great way to find jobs you may not have known existed or found to be as interesting as they are. This is useful not only for the high number of job seekers looking for new roles after the pandemic layoffs, but also for workers reassessing what kind of work they want to do as the country returns to the normal.
“These videos could sow seeds in the minds of job seekers,” said Peggy Wu, Los Angeles-based life and career coach for professional coaching company Ama La Vida. “You might not be the next traffic designer, but that thought can lead you to something you’ve never considered before. “
Ayanna E. Jackson, HR expert and career coach in the DC metro area, is also a huge fan of the TikTok job.
“I could see someone finding their passion, a career linchpin or a side activity through these videos,” Jackson said. “The world of work is not just made up of lawyers, teachers and marketing managers. “
Videos might not always show the less exciting parts of working on social media, this is the trailer we tend to post but Jackson thinks they give job seekers just enough to inspire. more research.
Organizing your TikTok feed is an art for videos like this to appear, but you can find plenty of clips by browsing hashtags like #whatidoforaliving, #whatido, or #adayinthelife. Some of the creators have turned their entire flow into an exploration of their work. This is the case with Jocelyn Chin, the aforementioned luxury picnic organizer.
Chin, who has always had a knack for decorating and organizing parties, started her business, Picnic ‘n Chill, with her friend Coco Chan after Chan lost her job as an event planner at Facebook due to COVID-19.
“A year later, we hear people say that we inspired them to start their own picnic business! she said. “It’s amazing how TikTok influences young entrepreneurs and creatives not to be afraid to start their own businesses.”
Vignesh Swaminathan, the man behind Mr Barricade’s account and CEO of Crossroad Lab, based in Cupertino, Calif., Also has followers who say his channel has sparked interest in town planning.
“I have certainly observed that many minorities were interested in town planning and engineering as a career, which is encouraging as there is little representation of Indians and minorities in professional roles that are not the ones. expected pathways: doctors and computer engineers, ”says Swaminathan.
“What I like about [job TikTok] This is how he adds a human element to the occupations, ”he added. “It helps to remove the barrier of entry for people. “
Below, we highlight some of the more interesting ‘what I’m doing’ videos we’ve come across on TikTok lately.