Gary Neville called footballers posting an apology on social media “embarrassing” after Bruno Fernandes tweeted a long note to Manchester United fans after his missed penalty on Saturday.
Fernandes, who fired a last-minute shot on goal against Aston Villa at Old Trafford on Saturday over the crossbar that would have given United a point, posted a lengthy apology on social media.
“No one is more frustrated and disappointed than I am for missing the penalty and the resulting loss,” he tweeted.
“I have always lived up to my responsibilities and have always embraced them under pressure at times like this. Today I failed. But I took a step forward and took on the challenge with the same ambition and responsibility as when on many other occasions the ball found its way into the net.
“Critics and contrasting opinions are an integral part of football. I’ve learned to live with them, even use them to motivate myself, and I consider all of this to be a very important part of my commitment to never stop trying to improve myself and become the best player I can be. , for me and for the team.
“Today I have taken over the responsibility that has been entrusted to me almost since I joined United and I will take it back without any fear or fear whenever I am invited. The most important thing for me is to win together and I will always do my best to help my teammates and the club be the best they can be.
“I am a player who leaves everything on the pitch, with a lot of desire and commitment. And that’s what I will continue to do.
“Thank you for all your support after the final whistle! Hearing you sing my name in the stadium was very moving… I will come back stronger for me, because these are the standards I hold to, but especially for my teammates and our fans who have always supported us.
But, in a Q&A on Twitter, Gary Neville lashed out at the apology tweets and the public relations people around them, saying players should “speak authentically” after losses.
The former Manchester United full-back tweeted: “It’s embarrassing! They need to fire their PR staff, speak with some authenticity, and move on.
“I will go further in this area in the coming weeks. They all have these communication managers who create personalities that don’t exist! “
He then tweeted, adding: “The culture of apologies that engulfs football would be okay if it came from an authentic place.
“However, more often than not, it’s a smokescreen and a diversionary tactic designed to hide a shitty performance by experts!”
“Losing a game = crisis communications meet!” How do we run this one our way? “
He concluded by stating: “Last post of the day on apologies and wise advice to players.
“If you’re going to say something after a game, go on TV (I accept that players don’t always want to) or post a video on social media where everyone can see it’s you.”
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