Well, it was only a matter of time.
Advertising giant Facebook announced on Wednesday that it will soon begin testing advertising in virtual reality titles on its Oculus platform. The first rollout is sufficiently limited, with Facebook testing ads in a single shooter title: Blaston from Resolution Games. Interestingly, they don’t roll this out with a proprietary title, although I’m sure integration with Oculus Studio titles is inevitable.
“For now, this is a test with a few apps – once we see how this test goes and incorporate feedback from the developers and the community, we’ll provide more details on when the ads may become more widely available on the Oculus platform and in the Oculus mobile app, ”one company blog post read.
Users will be able to disable, hide, or see information about why they are receiving an ad in its current form.
It’s an unsurprising development for a platform that Facebook has long funded with little regard for current revenue. Nonetheless, Facebook probably realizes that there will be a lot of privacy issues and has addressed some of them head-on. The biggest admission is that Facebook says it won’t use any data stored locally on the Oculus headset, including images from the device’s cameras to target ads. He also says, a little less categorically, that there are “no plans to use motion data to target ads.”
Facebook is probably realizing that it probably should have published a blog post years ago stating that it does not actually use smartphone microphones to monitor conversations and target ads (mainly because it has to access to better personal information via adtech data partners anyway, but I digress) before these stories take off. Facebook specifically notes that it does not use headset audio chats for ad targeting.
Virtual reality has been a work of forward thinking for Facebook. All along he has spent billions to fund the ecosystem and this move seems to indicate that he thinks he has wandered on some sort of adoption bump and it’s almost time to start monetizing more. agressive.