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Equity distribution, unicorn bottling, blockchain gaming survey – TechCrunch

Early-stage startup founders have only a few ways to recruit and retain employees:

  • Offer a competitive salary
  • Create a role that taps into their interests/talents
  • Give them a stake in the business.

In most cases, equity will not leave employees with substantial wealth. But even the most embittered worker will think twice about quitting a job before it’s fully invested.

In a TC+ guest post, Kirsten Prost, VP of VC/PE firm Tercera, outlines the detailed steps for designing your equity program.

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His guide includes parentheses and multipliers for contributors at different levels, as well as fictional examples that founders can use for modeling, and tips that will help employees understand the value of their participation.

Speaking as a veteran of many early-stage startups: Entrepreneurs love to be seen talking about fostering an ownership mentality, but if it’s going to be more than happy talk, you’ll need some a transparent equity program.

We will be off Monday, January 17 to celebrate Martin Luther King Jr. Day.

Thank you very much for reading and have a great weekend!

Walter Thompson
Editor-in-Chief, TechCrunch+

Dear Sophie: Do we need a visa to explore the US market?

Image credits: Bryce Durbin / TechCrunch

Dear Sophia,

My husband and I are planning to visit our daughter during her spring break. (She is an F-1 international student at an American university.)

Between spending time with our daughter and sightseeing, we would like to explore the possibility of expanding our business in the United States.

Do we need a special visa for this?

— Multitasking Mom

Unicorn exits ominous as Justworks delays IPO, citing ‘market conditions’

Equity distribution, unicorn bottling, blockchain gaming survey – TechCrunch

Image credits: Bryce Durbin / TechCrunch

There’s a growing divide between the public and private markets’ valuation of tech startups, and Justworks’ decision to delay its IPO may well be an indicator of what’s to come, writes Alex Wilhelm.

Software companies are getting hammered in public markets, while private markets continue to retain their enthusiasm for tech startups.

This difference in opinion, writes Alex, could go awry for highly regarded startups that want to exit this year.

“Justworks’ IPO delay indicates that the enthusiasm gap between private markets and their public analogue is wide. And for the expensive unicorns still bleeding money, that’s terrible news.

Blockchain Gaming Survey: 7 Investors Discuss NFT Regulation, Opportunities & Hype

Equity distribution, unicorn bottling, blockchain gaming survey – TechCrunch

Image credits: Bloomberg (Opens in a new window) / Getty Images

Game distribution platform Steam banned blockchain-based games in October 2021: all titles incorporating NFTs or cryptocurrencies were summarily booted from the service.

Meanwhile, in Axie Infinity, an online NFT-based game, new players are paying hundreds of dollars to acquire mythical pets and love potions.

Blockchain gambling is making inroads with some consumers, but given the lack of regulatory guidelines and the speculative nature of many crypto assets, what do investors think?

To find out, we interviewed seven people active in space:

  • Anton Backman, Director, and Kenrick Drijkoningen, General Partner, Play Ventures
  • Banafsheh Fathieh, Head of Investments, Americas, Prosus Ventures
  • Josh Chapman, Managing Partner, Konvoy Ventures
  • Eddie Thai, General Partner, 500 Startups and General Partner, Ascend Vietnam Ventures
  • Beryl Li, Co-Founder, Yield Guild Games
  • Rajul Garg, Founder and Managing Partner, Leo Capital

Placement of high conversion lead magnets that provide value

Equity distribution, unicorn bottling, blockchain gaming survey – TechCrunch

Magnet drawing people

Getting a potential customer to visit your site is one thing, but convincing them to reach for their wallet or share their phone number is a tough exercise.

As consumers gain more control over their privacy, Aleksandra Korczynska, CMO of GetResponse, says marketers who align lead generation with their potential customers’ goals will gain a significant advantage.

“The key is to create a foot-in-the-door technique for continued engagement – lead magnets,” she says.

The SPAC boom was a failure, right?

Equity distribution, unicorn bottling, blockchain gaming survey – TechCrunch

Image credits: Nigel Susman (Opens in a new window)

Special purpose acquisition companies have taken 2020 and 2021 by storm, allowing a large cohort of companies to go public.

But, as they say: if something seems too good to be true, it probably is.

The disappointment is not confined to one industry, writes Alex Wilhelm in The Exchange. Real estate tech, fintech, media and personal mobility companies have all seen steep declines since their inception.

“I would bet we collected enough data to call the SPAC boom a failure.”

Despite the play-to-earn angle of blockchain gaming, I prefer to pay

Equity distribution, unicorn bottling, blockchain gaming survey – TechCrunch

Image credits: Gunes Ozcan (Opens in a new window) / Getty Images

Paying users to play is part of the unique selling proposition of blockchain gaming, but is that the point of entertainment?

Editor-in-chief Alex Wilhelm says he loves the fun and excitement associated with playing against others online, but “I’m bearish on crypto gaming as it currently exists for several reasons, even though the incentives are more aligned than they appear in traditional games.”

Why CNET co-founder Halsey Minor is bullish on NFTs

Halsey Minor is best known as the co-founder of CNET and an early investor in, but for several years he’s been working in crypto.

After three decades of content development, he now runs Vivid Labs, which operates a proprietary NFT publishing platform.

“Just as I recognized the massive internet explosion many years ago, I see crypto and NFTs as the technology of the future,” Minor said in a TC+ interview that includes advice for founders. who hope to raise capital for Web3 projects.

Data shows 2021 has been a crazy, record-breaking year for venture capital

Equity distribution, unicorn bottling, blockchain gaming survey – TechCrunch

Image credits: Nigel Susman (Opens in a new window)

Next week, Anna Heim and Alex Wilhelm plan to file a series of stories for The Exchange looking at sectors and trends in different regions. To lay the groundwork for this report, this week they looked at a banner year for venture capital.

In 2021, venture capital investments totaled $621 billion, an increase of 111% over the previous year, according to CB Insights. Crunchbase pegs the figure at $643 billion.

“Whatever number we choose, it’s clear that well north of half a trillion dollars was invested in high-growth private companies last year – about double what the same class of assets managed in 2020.”

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