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Written by Jacqui Palumbo, CNN

Emma Raducanu was named Dior Ambassador just over a month after winning the women’s singles title at the 2021 US Open.

The 18-year-old British tennis star will represent the French luxury fashion house’s womenswear collections as well as its skincare and makeup categories. Ahead of Tuesday’s announcement, Raducanu was spotted at the world premiere of the James Bond film “No Time to Die” in September wearing a Greek-style gown designed by Dior artistic director Maria Grazia Chiuri for the collection. Cruise 2022.

Emma Raducanu at the premiere of “No Time To Die” at Dior. Credit: Dave J Hogan / Getty Images

In an interview with British Vogue, Raducanu expressed how important the red carpet event was to her. “Being able to wear a dress like the one made with all the magic of the Dior workshops was a totally unique experience,” she said. “The detailed embroidery was exceptional and I was very honored to attend the premiere of my first film.”

Raducanu rose to fame after her strong performance at Wimbledon last summer, then surprised the tennis world when she won the US Open as a newcomer, beating 19-year-old Canadian tennis player Leylah Fernandez in the final. . She is the first qualifier to win a Grand Slam title.

Emma Raducanu is the new face of Dior

Raducanu was a wild card to win the US Open title this year. Credit: Tim Nwachukwu / Getty Images

The Dior concert is not Raducanu’s first foray into the fashion world. She made her Met Gala debut last month in a black and white printed Chanel ensemble before signing with Tiffany & Co. as an ambassador for the famous jewelry brand. From now on, she will work with Churi as well as Peter Philips, who heads Dior’s skin care and makeup lines.

Other recently named famous brand ambassadors include K-pop star Jisoo and actor Yara Shahidi.


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