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Don’t explode your Q1 2022 marketing budget – TechCrunch

The TechCrunch Experts program has had an active week!

Joey Noble, Community Manager for Demand Curve, came back with a teardown of the homepage with information you can apply to your own business website, and Jonathan Martinez shared his essentials for create an optimal growth marketing technology stack.

As the new year approaches, I interviewed several of the experts we identified as part of the Experts program and asked them how they would handle a small marketing budget for the first quarter of 2022. The Editor-in-Chief Wednesday Walter Thompson hosted a Twitter Space with co-founder Ben Parr to discuss using zero-party data for personalization.

Our coverage this week also includes notes on how DevOps efforts are supporting recent and upcoming space travel. Find a full recap below.

Software Consulting

DevOps Transformation: Leveraging Cutting-Edge Computing and Continuous Updates in Space: Fred Simon, Co-Founder and Chief Data Scientist at JFrog, has written about the contributions of the field over the past two years to space exploration.

“One of the great revelations of the new space industry is that it is eaten up by software,” explains Simon. “Software is getting smarter, better and easier to update; However, the amount of computing power required to execute software commands in space is increasing exponentially.

There are plans to launch up to 40,000 satellites over the next few years, but how do we transform the way we continually update the software that runs in space?

My personal take is that we need to create a new way to do continuous delivery and continuous updates in space. On Earth, many organizations use an orchestrator to manage continuous update processes: automated configuration, management, and coordination of systems, applications, and services to help IT teams effectively manage complex tasks and workflows. As of yet, there is no equivalent to this for use with satellites in space, and the ones that do exist are extremely limiting.

Consultant: Emit knowledge
Recommended by: Invoice
Testimony: “We were able to focus on growing the business while Emit Knowledge helped us create and manage the product from idea to delivery. “

Growth Marketing

(TechCrunch +) Survey of Growth Marketing Experts: How Would You Spend a Budget of $ 25,000 in Q1 2022? : Miranda Halpern spoke to seven marketers we got to know through our TechCrunch expert program. The question each expert was asked to answer was, “If you only had a marketing budget of $ 25,000 for Q1 2022, how would you spend it?” Read the full article to see how these marketers break down their “budget.”

A Lean Startup’s Growth Marketing Technology Stack: Without a robust marketing growth stack, startups cannot easily integrate the myriad of work required to build a customer base. According to paid acquisition expert Jonathan Martinez, here are its main components:

  • Customer Data Platform (CDP).
  • Mobile Measurement Partner (MMP).
  • Data storage.
  • Business intelligence (BI) tool.
  • Customer engagement tools.
  • A / B testing / experimentation tools.
  • Acquisition supports.

“Think of these tools like the parts of a car, where the customer data platform acts like the engine and the other tools are the parts that go to the engine. “

Demand Curve: How the homepage turns readers into customers: Demand Curve Community Manager Joey Noble is back this week with another teardown (check out last week’s teardown here). This week, Noble focused on and offers you some tips to apply on your own website. Noble says, “A general framework for writing a good header: If a visitor is only reading your header, they should always know who you are and why they should use your product.” “

Marketing: PVTSEO
Recommended by: Flynax
Testimony: “[With their help] we managed to reach the audience, got the highest positions on the SERPs, which brought us revenue. “

Marketing: Eli schwartz
Recommended by: Anonymous at a16z
Testimony: “All of the companies in my portfolio were investing money in consultants that weren’t producing results and now we’ve changed the way we approach SEO and generate income and products. “

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