Disney announced the official closing date for its iconic Splash Mountain attraction this week, more than two years after the company first announced it planned to close the ride due to its perpetuation of “racial stereotypes”.
Splash Mountain, which is based on the movie southern songwill end on January 23, 2023. The film has been criticized in recent years for its depiction of plantation life.
“As soon as I’m CEO, I feel like ‘Song of the South’ was – even with a warning – just not appropriate in today’s world”, Disney CEO Bob Iger said at a general meeting of shareholders in March 2020.
The company announced in June 2020 that it planned to reinvent the ride at Walt Disney World and Disneyland as Tiana’s Bayou Adventure, which takes place one year after the film was completed. The princess and the Frog.
“With this long history of updating attractions and adding new magic, Splash Mountain’s theme change is of particular significance today,” Disney said in a previous statement. “The new concept is inclusive – a concept that all of our customers can connect to and be inspired by, and it talk about diversity millions of people who visit our parks each year.
A petition to save Splash Mountain following Disney’s first announcement has garnered over 93,000 signatures.
“Splash Mountain is an iconic Magic Kingdom attraction, enjoyed by millions of fans around the world for over 30 years.” the petition read. “Re-theming such an iconic ride would erode the nostalgia that lives at Disney World and take away some of the magic.”
In contrast, a 2019 petition calling for the attraction to be closed received over 21,000 signatures.
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