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Dig emerges from stealth to help organizations secure their data in public clouds – TechCrunch


Dig, a Tel Aviv-based cloud data security startup, emerged from stealth with an $11 million investment to help organizations protect data stored in public cloud environments.

It’s no secret that data is often the ultimate target of some cybercriminals, but many organizations don’t have visibility, context or control over data stored in public cloud environments – like those managed by Amazon, Google and Microsoft – according to Dig. That’s why the startup has developed a data detection and response (DDR) solution, which it says can help enterprises discover, protect and govern their cloud data in real time.

“Companies don’t know what data they have in the cloud, where it is or, most importantly, how to protect it. They have tools to protect endpoints, networks, APIs, but nothing to actively secure their data in public clouds,” Dan Benjamin, co-founder and CEO of Dig, told TechCrunch. Before founding Dig in October last year, Benjamin led multi-cloud security at Microsoft and mentored CTOs at Google Cloud for Startups.

“If you talk to data security teams in large enterprises today, most of them work with manual reports and run manual scans. We help organizations analyze and understand how this data is being used,” he added.

Dig claims, unlike existing solutions, that it instantly analyzes and responds to threats to cloud data, triggering alerts on suspicious or anomalous activity, stopping attacks, data exfiltration and misuse of data from employees. The solution – a software application as a service – discovers all data resources in public clouds and brings context to how they are used, and also checks whether each data source supports compliance like SOC2 and HIPAA .

“Last week, we integrated with a large US public financial company, and within five minutes we had alerts. What we discovered was that they had all the financial reports copied to an external AWS account that they don’t own,” says Benjamin. “We see things like this all the time because no one has real visibility into how this data is being used.”

Benjamin, who founded the startup alongside veteran entrepreneurs Ido Azran and Gad Akuka — the first letters of the co-founders’ names spell “Dig” — tells TechCrunch that Dig currently works with Microsoft Azure and AWS, with support for Google. Cloud Platform coming soon. Its ultimate goal, however, is to expand beyond public clouds to provide a solution to protect data wherever it resides within an organization.

“Data resides in five primary locations for a typical business; endpoints, email, on-premises, SaaS and public clouds,” says Benjamin. “We only cover public clouds, but I think eventually customers will want a single platform that protects data wherever it resides.”

With its $11 million seed round led by Team8, with participation from CrowdStrike, CyberArk and Merlin Ventures, Dig plans to grow its workforce from 30 to 50 by the end of the year, including in the States -United. It also plans to expand the product, with Benjamin noting that the startup “still has a lot to do” when it comes to discovery, context, and threat protection.


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