As Congress considers whether to pass legislation to regulate NIL (Name-Image-Likeness) payments, a Chicago college star says such payments have been a huge boost to his career and his life.
A Senate hearing on the topic generated a lot of interest this week, and DePaul basketball player Anaya Peoples is one of many athletes who thinks the advent of NIL payments is a good thing.
“I love NIL,” she said. “Honestly, coming from a female athlete, just being able to create your own brand (is huge).”
The Supreme Court ruled in NCAA v. Alston that the collegiate governing body could not limit payments to student-athletes. In the years that followed, a patchwork of state laws began to emerge, with some schools going to great lengths to use NIL money to help influence potential recruits.
Illinois Sen. Dick Durbin says the process has some drawbacks, including companies “taking advantage” of athletes by using up-front payments to reap long-term rewards, but says overall, the advent of the NIL was positive.
“NIL has opened a new door for college athletes to benefit from the value they bring to their schools and communities. We must embrace this change, while recognizing the potential pitfalls it brings,” Durbin said.
The NCAA is pushing for federal legislation to regulate NILs, rather than allowing states to determine their own rules.
The hearings were called as the NCAA pushed for federal legislation to govern void payments. Big Ten Commissioner Tony Petitti was one of the executives who spoke before the Senate committee Tuesday.
“The Big Ten strongly supports congressional proposals that would codify benefits provided to student-athletes, ensuring consistency across states and sports, without the need to classify student-athletes as employees,” a- he declared.
While some teams, including the Utah football team, offered sponsorship deals to allow athletes to use free trucks, Peoples says she was simply able to leverage her success on the field to make money from jersey and jersey sales through the power of his social media branding efforts.
“You can do videos, ‘Day In The Life’ stuff,” she said. You can sponsor. I do Wilson. I worked with the White Sox. I have to throw the first pitch. I have to do broadcasting, television and radio shows.
She even has her own page on DePaul’s sports website, where she sells her own clothing.
“In the past, people had to make their own jersey in my likeness or put my face on a shirt or something, but now they can go straight to the website and get it, and part of the profits go to me ” she said. said.
The fate of any legislation remains uncertain, and with that uncertainty, athletes continue to make money in ways that were previously punishable by the NCAA.
USA News Gb1