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Daasity invests $ 15 million in data so mainstream brands can do more – TechCrunch

Daasity, an ecommerce analytics and data company, has secured $ 15 million Series A funding as it continues to develop its approach to help consumer brands better leverage their customer data to take smarter decisions.

VMG Catalyst led the oversubscribed round and was joined by existing investors Cove Fund, Exeter Capital, 1855 Capital, Mooring Ventures, Okapi Venture Capital and Serra Ventures. That gives the company $ 20.7 million in total funding to date, CEO Dan LeBlanc told TechCrunch via email.

The company’s technology allows brands to pull all of their data from different places, such as Shopify, Amazon, Facebook and Klaviyo, analyze it and pass it on to marketing channels to optimize customer experiences based on insights from them. ‘a historic performance.

“There have never been so many consumer product brands and the competition between them is at an all time high,” said LeBlanc. “Brands win by having access to the right data, which enables faster and more secure decision-making. Data demands have never been higher, and we’re investing in data infrastructure to give brands the access to the data they need. “

Daasity works with over 1,600 brands, including Manscaped, Vuori and Caraway Home, and over the past year, its annual recurring revenue has grown by 300%, while increasing its workforce by 100%.

The new funding will enable further employee growth, with LeBlanc expecting an additional 160% growth by the end of 2022. The company is also investing in technology development for better accessibility of data, data sources and educational resources for a better overview of the results. He will also work on more personalized customer data.

Next, the company will work to make brands’ data infrastructure modular by making it possible to configure the components of their data infrastructure – as easily as they are selecting foods from a menu, LeBlanc said. It also adds 35 integrations, such as data sources, warehousing options, transformation capabilities, and visualization tools.

Brooke Kiley, a partner at VMG Catalyst, said in a written statement that the company was “delighted to continue our partnership with Dan and the Daasity team as they enter their next phase of growth. We constantly see how difficult it is for brands to act on their data, but the need is greater than ever. Using data is essential to be successful in today’s competitive ecommerce environment. Daasity makes data accessible to all brands, giving them actionable insights and the ability to enrich their marketing channels with essential customer data.

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