A year later, Clubhouse finally rolled out of beta. The company said on Wednesday it would end its waitlist and invite system, opening up to everyone. Now anyone can follow Clubhouse links, join a creator’s community, or participate in any public event.
Clubhouse also introduces a real logo that will look familiar to you – it’s basically a slightly modified version of the waving emoji the company was already using. Clubhouse will always retain its app portraits, introducing a new star icon to the Atlanta music scene to ring in the changes.
“The invitation system was a big part of our early days,” Clubhouse founders Paul Davison and Rohan Seth wrote in a blog post. They note that adding users in waves and bringing new users into the app community through town halls and orientation sessions has helped Clubhouse grow at a healthy pace without disruption, “but we have always wanted the Clubhouse to be open.
Clubhouse’s trajectory has been wild, even for a trendy new social app. The then-invitation-only platform took off during the pandemic and inspired a wave of voice-based social media that’s probably not near peak yet. Facebook, Twitter, Spotify, Discord and everyone else have finally followed suit, integrating voice chat rooms and voice events into their existing platforms.
Interest in Clubhouse peaked earlier this year, and the app’s rise to power is inextricably entangled with the social isolation imposed by the pandemic that has seen people around the world desperate to find ways to cope. feel connected over the months.
The world opens slowly and unevenly and the Clubhouse gradually evolves with it. After a long period of iOS, the company launched an Android app in May. Today, Clubhouse claims to have reached 10 million Clubhouse downloads in the first two months of the Android app. And earlier this month, Clubhouse introduced a text chat feature called Backchannel that for the first time expanded the focus of the app to be singularly focused on voice.
According to new SensorTower data provided to TechCrunch, Clubhouse peaked in February with 9.6 million downloads worldwide, up from 2.4 million the previous month. After that, things calmed down a bit before picking up in May when TikTok went live on Android through the Google Play Store. Since May, new Android users have taken the lion’s share of app downloads. In June, Clubhouse was installed 7.7 million times on iOS and Android – a staggering number that definitely conflicts with the perception that the app might not last.
Clubhouse’s success is a double-edged sword. The meteoric rise of the app surprised the team, as meteoric climbs often do. Social app is still wildly successful by normal measures in a landscape completely dominated by a handful of large entrenched platforms, but it can be difficult to maintain healthy momentum after such high highs. Opening the app to everyone should definitely help.