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Checkmate captures all your shopping offers so you don’t have to TechCrunch


The more discount codes we can find for online shopping the better, but Harry Dixon, Rory Garton-Smith and Elliot Rampono thought something was missing: the ability to consolidate all the savings we receive into one only place.

“Marketing channels have become saturated and everyone is trying to find their own channels,” CEO Dixon, who previously worked at EasyPost, told TechCrunch. “We are used to getting custom codes and have even changed our behaviors to wait for the code, but we never know when they will arrive.”

Enter Checkmate, a company they started 18 months ago that aims to compete with online deal aggregators, like Honey, Capital One Shopping and Vetted, to provide a shopping tool that brings together all the codes of online discount, gift cards and personalized offers from your inbox and automatically applies them at checkout.

Their offering is two-fold: users can track packages and manage gift cards from a dashboard. One of the best parts? Checkmate will create a “phantom inbox” for you in the back so you can access 100 mailing lists without your inbox getting spammed.

Checkmate Rory Garton-Smith, Harry Dixon and Elliot Rampono

Checkmate co-founders, left to right, Rory Garton-Smith, Harry Dixon and Elliot Rampono Picture credits: Checkmate

For retailers and brands, Checkmate works as a powerful conversion engine that also helps businesses reach new audiences and build long-term customer relationships. The company is then paid by the brands to convert the purchases.

The company is now armed with $5 million in seed funding led by Fuel Capital. Joining them in the round were Kevin Johnson, former CEO of Ebates at Rakuten, f7 Ventures, Blackbird Ventures, Scribble Ventures, Hyper, Susa Ventures, Liquid 2 Ventures, Wischoff Ventures, Exits Capital, Knight Capital; Deborah Liu, CEO of Ancestry; Chris Herd, CEO of Firstbase; and XMTP co-founder and president Shane Mac.

The new funding is Checkmate’s total funding to date, and Dixon and Garton-Smith say the company will deploy the funds into product development, customer growth and additional brand partnerships. The company also recently launched an ambassador program with 10 colleges.

The company launched its product over the summer with 200 customers, and that number has grown to more than 1,000. And although it’s still in its early stages, customers already use Checkmate about five times a week and save an average of 27% on orders, Garton-Smith said.

“With the cost of customer acquisition continuing to rise, most direct-to-consumer companies have invested in one-to-one marketing to deepen relationships with existing customers and discover new ones,” said Chris Howard, founding partner of Fuel Capital, in a writing. statement. “Checkmate is a purpose-built tool to respond to current market dynamics and deliver significant value to brands.”


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