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breaking news The super luxury tea that costs Rs 2.5 Lakh per kilogram

Born and raised in the lush green tea gardens of Upper Assam, my morning is never competitive without a cup of hot Assam black tea. However, on May 21—International Tea Day—my morning didn’t start with my usual cup of tea—I was invited to experience something more indulgent and luxurious.

When I arrived at Ranjit Baruah’s tea shop, I was served a cup of hot tea, steeped for several minutes and containing pure gold. Yes, you read that right. The teacup in front of me contained 24 carat gold grains.

Introduced to tea connoisseurs around the world on International Tea Day, Swarna Panam – translated as “golden drink” – is the first Indian tea containing flakes of pure, edible gold. This rare Assam black tea has notes of honey, jaggery and cocoa, and is made from the tenderest leaves of the finest tea clones, handcrafted to perfection. A sip has an explosion of flavor and leaves a sweet aftertaste.

And it’s not cheap. It is sold in batches of 100 grams for Rs 25,000.

“Assam tea is famous and popular all over the world. We need to add some value to the product. And that gave us the idea for Swarna Panam,” says Baruah, owner of Aromica Tea.

“We have tried to blend artisanal Orthodox, which is flavored with honey, with edible 24k gold for pure taste indulgence and something exotic. Let people cherish and enjoy pure Assam tea with a touch of gold,” says Baruah.

Baruah enjoys a reputation as a master craftsman of tea, whose products are sold at exorbitant prices on the European market. He specially designed this “limited edition” tea for International Tea Day. “A sip of this special tea is pure, indulgent luxury,” Baruah said.

Swarna Panam is presented in a 100 gram ceramic pot in white gold, packed with a glass diffuser pot, a double-walled glass cup and a bronze spoon in a jet black box, with a description of the tea engraved in gold.

breaking news The super luxury tea that costs Rs 2.5 Lakh per kilogram

“We didn’t think beyond 100 grams – one kilogram would cost Rs 2.5 lakh,” Baruah said, adding, “We have seen exorbitantly priced food in Dubai, so why not do the same? way of Assam tea? Luckily we had buyers lined up even before the launch when we came up with the idea. That encouraged us,” Baruah said.

He intends to launch Swarna Panam in Mumbai under the platform of Tea Coffee Association, Mumbai, and GALF, a wellness aggregator. “It’s for better visibility and for the market,” adds Baruah.

International Tea Day is celebrated on May 21 every year and aims to raise awareness of safe working conditions for tea workers, fair trade and environmental sustainability to improve tea production.

The first International Tea Day in 2005 was a local affair, limited to Delhi. In 2015, the Indian government proposed that the Food and Agriculture Organization of the United Nations expand the day globally. The day is observed in May as this is the time of year when tea production begins in most countries.

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First post: STI


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