Historically, the transmasculine community has been overlooked by the fashion world. But Both & is a new brand that seeks to offer clothing specially designed for transmasculine bodies.
The company was founded by Finnegan Shepard, a trans man who started Both & after undergoing state-of-the-art surgery and still feeling unable to find clothes that fit his body. The items are designed to highlight a masculine figure, disguise the bindings and the line includes the size.
The general idea is that our clothes are a representation of who we are, and no one should have their clothing options limited based on their body.
Both are fully bootstrapped and sell direct to the consumer through the website. The strategy is to make very small batches of capsule lines, the first of which is on pre-order today.
The first line consists of three basic t-shirts.
The Finnegan is a basic everyday shirt. The Tyla is similar to the Finnegan, but has a ribbed cuff for a tighter fit around the biceps. The Khazeel is designed for an oversized fit, and is designed to cover bindings and appear boxy. These items range from $ 39 to $ 45.
Both want to start with simple designs and forget about color and prints for the time being.
“Let’s put the basics in place in terms of form, and focus on relatively minimalist colors, and then once we’ve nailed them down, we move on to things a lot more colorful,” Shephard said. “We’re not really interested in prints. This is one of the things that I have had an adverse reaction to. There are a lot of companies that print Trans Pride stuff on t-shirts, but they don’t really change the shapes or make them more fitted.
The plan is to release new models every six to eight weeks.
One of the challenges for Both & is that the target population is very focused on sustainability, but traditionally doesn’t have a lot of disposable income, according to Shepard.
“We make it affordable and sustainable, and we build items that can also be produced in small batches,” Shepard said. “It’s a lot of different things trying to juggle at the same time.”