“I have never had to deal with such a ridiculous controversy,” declared the president of the strategic committee of E.Leclerc stores on BFMTV.
“We were already at that price, it’s a first-price baguette, it’s a baguette that we sell by the millions (…). Faced with the inflation that is coming, we wanted to take a marker of our intention not to pass price increases without discussion, without moderation, ”he explained.
A “demagogic announcement” according to the sector
Michel-Edouard Leclerc announced on Tuesday that he was freezing the price of baguette bread in the group’s stores at 29 euro cents – or even up to 23 cents – for six months, in the name of defending the power of purchase by the French in an inflationary context.
Cereals, millers and bakers, as well as the FNSEA, the first agricultural union, denounced in a joint press release “prices deliberately destroying values”, being indignant at a “demagogic announcement”.
“It’s a bullshit controversy”
“In this price, we took into account two price increases that the millers asked us to pass” and “we accept the sanctuarization of agricultural products” as required by the Egalim law, defended the president of the strategic committee. E.Leclerc stores, considering that the FNSEA “spits in his face” with this controversy.
“It is very important when an inflation wall arrives – I think we are going to go up to 4% inflation – that the private sector makes an effort”, declared Michel-Edouard Leclerc, being surprised that “When the price of electricity increases, we find that the State must intervene (…) but when a private sector freezes prices, that’s not good. It’s a bullshit controversy, our consumers don’t see things that way.
“The question of purchasing power will be the main one for the next six months,” he said. The price of the baguette “is a very strong indicator, we remember it like the price of fuel”, according to Michel-Edouard Leclerc, who confirmed that he plans to freeze the price of other basic necessities.
letelegramme Fr Trans