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The TechCrunch team is working hard to write the latest news from the Apple iPhone, iPad and Apple Watch event. They have good marks on the hardware updates of the mega-corporation. But what are the markets saying about the same product line?

For those of us who are more concerned with actual S&P dividend yields than screen nits levels, events like Apple’s confab are more interesting for what they might mean for the value of the hosting company than the number of GPUs of a particular smartphone model. And, for once, Apple Stock may have done something a little interesting at the event!

Observe the following table:

Apple loses value at iPhone event – TechCrunch

Image credits: TechCrunch / Y graphics

This is a one day chart, so we are looking at the intraday changes. We zoomed in. And Apple kind of took a bit of a dip during its event which started at 1 p.m. in the graph above.

Usually nothing import arrives at Apple’s actions during its presentations. Which seems odd, frankly, as Apple events detail the product line that will generate hundreds of billions in revenue. You would think they would have more impact than their usual zero.

But today we had a real move in the stock price when the event ended around 2 p.m. ET. Maybe investors were hoping for more expensive devices? Or were we hoping Apple had more up its sleeve? How you rate this Apple product line for the holidays is a matter of personal preference, but investors seem to have weighed down slightly.

Worth around $ 2.5 trillion, every 1% move in Apple shares is worth $ 10 billion. Apple’s 1.5% loss today – more or less; trading continues as I write this – worth more than Mailchimp. It is a lot of

You can read the rest of our coverage of the Apple event here. Enjoy!

Apple loses value at iPhone event – TechCrunch


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