Apple is launching a new-look iPhone 13 with cameras aligned diagonally and what it says is a 20% smaller notch on the front.
The September launch event featured far less than the company announced last year, when the COVID-19 pandemic led to three separate special events to announce a product line.
But held back from the launch of the iPhone 12 last year, was Apples commitment to launch four devices, with an iPhone 13 and an iPhone 13 mini, alongside the iPhone 13 Pro and iPhone 13 Pro Max announced today.
Apple, which remains the world’s most valuable company, saw its stock price drop more than 5% last week, which the event failed to reverse today.
The iPhone 13 and iPhone 13 mini models have both been redesigned on the inside and use the company’s new A15 chip, along with dual rear cameras, including a new 12MP wide camera and a 12MP ultra-wide camera.
The iPhone 13 is available for £ 799, the mini for £ 699, the iPhone 13 Pro for £ 999, and the Pro Max for £ 1,099.
New cinema-mode video recording feature allowing users to automatically refocus their videos or choose what to focus on by tapping the screen during the recording process itself, which the company claims “will change the language of the game.” movie theater “.
Apple’s iPhone Pro line retains the same camera design as the iPhone 12 line of devices, with three new rear cameras and four colors.
The front of all iPhone 13 devices includes a slightly reduced notch that houses the smartphones front camera and facial unlock system – possibly showing the sensitivity to ribs from competitors including Samsung.
The company is now shipping new iPhones without headphones or plug adapters as part of its mission to be 100% carbon neutral across its business by 2030, by simply including a USB-C to Lightning cable.
Apple says the change reduces more than two million metric tonnes of carbon emissions per year, in part due to the box’s much smaller size, thus taking up less space during shipping.
A new iPad mini, starting at £ 479, and a new standard iPad at £ 319 have also been launched, both using exclusively recycled aluminum in the case, along with recycled tin and rare earth elements. .
The new Apple Watch Series 7 has a more rounded look, and an update from Fitness Plus sees Apple making its way to Peloton by allowing remote group workouts and is available for £ 399.