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Apple announces its 2021 Apple Design Award winners – TechCrunch


Apple has incorporated the announcement of this year’s Apple Design Award winners into its online virtual Worldwide Developer Conference (WWDC) event, instead of waiting for the event to end like last year. Ahead of WWDC, Apple presented the finalists, whose apps and games showcased a combination of technical achievement, design and ingenuity. Tonight, Apple announced the winners in six new award categories.

In the Inclusiveness category, the winners supported people of diverse backgrounds, abilities and languages.

This year’s winners included Aconite’s highly accessible US-based game, HoloVista, where users can adjust various options for motion control, text size, text contrast, sound, and tone. intensity of visual effects. In the game, users explore using the iPhone’s camera to find hidden objects, solve puzzles, and more. (Our cover)

Image credits: Aconite

Another winner, Voice Dream Reader, is a text-to-speech application that supports over two dozen languages ​​and offers adaptive functionality and a high level of customizable settings.

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: Dream Voice LLC

In the Delight and Fun category, the winners offer memorable and engaging experiences enriched by Apple technologies. Pok Pok Playroom from Belgium, a children’s entertainment app from Snowman (Alto’s Adventure series), won the award for its thoughtful design and use of haptics, sound effects and subtle interactions. (Our cover)

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: Pok Pok

Another winner was UKs’ Little Orpheus, a platform game that combines storytelling, surprises and fun and delivers a console-like experience in a casual game.

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: Chinese room

The Interaction category winners feature apps that offer intuitive interfaces and effortless controls, according to Apple.

The sarcastic US-based weather app CARROT Weather won the award for its humorous forecast, unique visuals, and entertaining experience, which is also available as Apple Watch faces and widgets.

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: Brian Mueller, Grailr LLC

Canada’s Bird Alone game intelligently combines gestures, haptics, parallax and dynamic sound effects to bring its world to life.

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: Georges Batchelor

A Social Impact category awarded prizes to Be My Eyes of Denmark, which enables blind and visually impaired people to identify objects by matching them with volunteers around the world using their cameras. Today, it supports over 300,000 users who are assisted by over 4.5 million volunteers.

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: S / I am my eyes

Ustwo Games from UK won in this category for Alba, a game that teaches environmental friendliness as players save wildlife, fix a bridge, clean up trash and more. The game also plants a tree for each download.

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: ustwo games

The visual and graphics winners feature “stunning imagery, expertly designed interfaces, and high-quality animation,” Apple said.

Belarus-based Loóna offers sleep landscape sessions that combine relaxing activities and atmospheric sounds with stories to help people relax at night. The app was recently named “best app” by Google in 2020.

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: Loona Inc

Chinese Genshin Impact won for pushing the visual frontier of the game, as motion blur, shadow quality, and frame rate can be reconfigured on the fly. The game was previously on Apple’s Best of 2020 list and was Google’s best game of 2020.

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: miHoYo Limited

Among the innovation winners was India’s NaadSadhana, a studio-grade all-in-one music app that helps artists perform and publish. The app uses AI and Core ML to listen and provide feedback on the accuracy of the notes, and generates a backing track to match.

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: Sandeep Ranade

League of Legends: Wild Rift (US) from Riot Games took home the award for taking a complex PC classic and delivering a full mobile experience that includes touchscreen controls, an automatic targeting system for newcomers, and a camera setting exclusive to mobiles.

Apple announces its 2021 Apple Design Award winners - TechCrunch

Image credits: Riot games

This year’s winners will receive a prize package that includes the materials and the prize itself.

“This year’s Apple Design Award winners have redefined what we expect from a great app experience, and we congratulate them on a well-deserved victory,” said Susan Prescott, vice president of developer relations at the world of Apple, in a press release. “The work of these developers embodies the essential role apps and games play in our daily lives and are prime examples of our six new award categories. “

learn more about Apple's WWDC 2021 on TechCrunch



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