After Snap is wrong received the first quarter summary and ahead of this week’s round of earnings reports from America’s biggest tech companies, we wondered if the ad market was struggling. Not that most people associate Microsoft or Apple with advertising the way they might with Alphabet or Meta, but the majors – Amazon and Apple included – have hardware-sized ad businesses, which means the ad market has an impact. on each of them.
(The fact that ads are seen as a dull business model for small businesses and startups – basically – but are a huge source of revenue for platform companies says something interesting about the competition within the tech industry. But maybe that’s a topic for another day.)
Now, with three of the five majors having released their second quarter results, how are their advertising results doing?
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The issue ripples into other areas of the economy: Tech companies generate huge revenue from hosting ads, but with companies as far-flung as Netflix working hard to grow their subscription revenue through ads, the Advertising performance issue is not idle and has an impact on billions of dollars. dollars of the company’s value.