Adidas ends partnership with Kanye West after anti-Semitic remarks – People

“After careful consideration, the company has made the decision to immediately end the partnership with Ye,” the group said in a statement. “Adidas does not tolerate anti-Semitism or any other form of hate speech,” he added.

The German group also announced on Tuesday “to end the manufacture of products” from the rapper’s Yeezy brand. The collaboration between the three-stripe brand and the American star has long been one of the most successful in the fashion world. In development since 2014, the rapper’s Yeezy sneaker collection has enjoyed phenomenal success that helped make Kanye West a billionaire.

Relations between the two partners had deteriorated significantly in recent months in connection with the various escapades of the star. Ye was suspended from Twitter after tweeting that he was going to attack Jews in a post that the social network has since deleted for breaking its rules. He was also suspended from Instagram.

Previously, the rapper had criticized commercial initiatives of Adidas taken, according to him, without his agreement. The German company had indicated in early October that it would review its relationship with Kanye West.

A controversial t-shirt

The rapper had appeared a few days earlier wearing a t-shirt crossed out with the slogan “White Lives Matter” during a fashion show in Paris. This slogan, used by the American far right, diverts the name of the “Black Lives Matter” movement, which campaigns against racism against African-Americans.

Adidas recalls being “the sole owner of all design rights for existing products (…) under the partnership”, anticipating a possible legal battle to come. The group will also “stop all payments to Ye and his companies”.

Last week, fashion house Balenciaga also ended its collaboration with the singer.

Kanye West, who says he has bipolar disorder, was previously banned from Instagram posts for 24 hours in March amid his acrimonious divorce from American star Kim Kardashian.

letelegramme Fr Trans

Not all news on the site expresses the point of view of the site, but we transmit this news automatically and translate it through programmatic technology on the site and not from a human editor.
Back to top button