As a prank, Kyle Scheele worked with friends to create a cutout of himself playing with a pizza guitar that announced a fake “Kyle Scheele Meal”. Then he placed it inside his local gas station in Springfield, Missouri.
He wanted to see how long it would take before the magazine hooks up and pulls out the huge cutout. After all, the meal wasn’t real.
But millions of views on TikTok later, the cutout’s popularity has inspired a real-life “Kyle Scheele Meale” that will benefit a charitable cause.
It should be available at Kum & Go stores, Scheele said on Friday.
The meal will include a 12 oz. Red Bull and a pizza sandwich, “which are just two pieces of pizza smashed face to face,” Scheele said.
The meal will cost $ 5 and by Thanksgiving, Kum & Go will donate $ 2 on each meal, up to $ 10,000, to the No Kid Hungry charity. Scheele said Red Bull said they would match the donation total.
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“Within a week, we went from a crazy idea to a real thing that is really going to help real people,” Scheele said in his TikTok video.
The cutout became so popular that Scheele, Springfield author and motivational speaker, said someone called him and said, “There’s a line of people here waiting to take selfies with your sign. “
Kum & Go and other big brands quickly started to weigh in.
As the convenience store chain actually teased the creation of the meal, many well-known companies tried to join in on the action.
Scheele said Uno, Nerf, Adobe and the Denver Nuggets were just a few to throw their hats off in the ring. Finally, Kum & Go themselves reached out to get the ball rolling.
Scheele said the company said, “How about a pizza sandwich?”
“It’s so crazy it might work out,” he said, Scheele thought.
Most of the brand accounts that jumped into the fray naturally had no connection to food, until Red Bull made an appearance with the post: “Is this really a meal without wings?”
“From the bottom of my heart, thank you guys for everything you’ve done this week,” Scheele said. “Without this incredible wave of ridiculous and insane support, I don’t think all of this would have happened.”
This article originally appeared on Springfield News-Leader: Kum & Go makes TikTok’s Kyle Scheele meal real with Red Bull